IFI Top Tips: Inclusive Imagery

This months instalment of IFI Top Tips focuses on inclusive imagery. Find out how you can access IFI inclusive images for free to promote your IFI Mark Accredited Facility.

The development of inclusive imagery is fundamental to developing an inclusive service. People are much more likely to find the motivation and encouragement to participate if they see images that are reflective of the society in which they live. Historically, the fitness industry has presented an idealistic image of the perfect form rather than one of inclusion and accessibility. Using images of disabled people participating in the activities in which your facility is trying to promote will send a positive message, both to the local community and to the health and fitness industry.

The IFI have created an entire bank of fitness images of disabled people using IFI Accredited Fitness Equipment. These photographs are available for all IFI Mark Accredited facilities to download and use for free from the Promoting Activity Toolkit.

If you have any questions regarding the use of inclusive imagery please e-mail the IFI Activator and Marketing Manager.