The Inclusive Fitness Initiative (IFI) is a programme that supports the fitness industry to become more inclusive, catering for the needs of disabled and non-disabled people alike. Through a range of projects and products the initiative supports facilities to create an inclusive service, increasing participation by disabled people. The IFI is built around developments in four key areas, accessible facilities, inclusive fitness equipment, staff with appropriate skills and the development of inclusive marketing strategies. The combination of these elements ensures that disabled people should expect a truly inclusive experience when visiting an accredited inclusive fitness facility.